When Honda uses mixed reality to promote a car - Featured

When Honda uses mixed reality to promote a car

February 28, 20183DπŸ‡«πŸ‡· Article en FranΓ§ais

I’m a big fan about new technologies like Augmented Reality, Virtual Reality and Mixed Reality. That’s why I share you this video that is really interesting!

If Honda does not race, there is no Honda.

To promote its new Civic Type R, Honda and the Forza Motorsport 7 team have been working together to create on the Road Atlanta circuit in the state of Georgia (United States), a rather unique experience with Mixed Reality.

They use it to create a confrontation between two drivers: The Professional pilot Graham Rahal and the pro gamer Peter Jeakins. For video games fans around the car, it reminds us of ghosts!

Who will win? The professional driver or the pro gamer? It’s up to you to discover it by watching this video!

And you? What do you think about Mixed Reality? Do you like it?

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