Promotion of Chichibu with an anime to attract tourists

For some cities and regions, tourism is very important because it’s the economic heart of them and allows to make live the various businesses. It’s important to determine the target and use its strengths and those of your country.

Anime as a communication tool?

The vision we have of Japan depends on people. When we talk about the Land of the Rising Sun, some people think about history with samurai, others about music and dramas, video games and finally manga and anime!

Chichibu is a city located in Saitama prefecture and the Seibu railway has decided to create an anime to promote its advantages and try to attract tourists.

If you are curious and want to learn more, don’t hesitate to watch the beautiful video of Ichiban Japan.

]Each country has its own specificities in terms of design and communication. It’s interesting to know how it works if you want to work internationally.

Can we use comics (like Spirou and Fantasio, Asterix, etc.) to promote some cities? Or France? It may be interesting to ask the question!

Feel free to give your opinion in comment!

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